Embracing The Online Environment
The Internet is a tool, a highly effective tool for mass marketing. However, you have to understand the technology to make it work for you. Hopefully, you have had enough exposure to the Internet on your own to recognize some of the terms like forums, websites, blogs, and email. Every day new technologies arise that can be helpful to you in your marketing campaign, but these will be the pillars of your campaign. You are going to take various elements available to create a network of marketing that brings in people from various places on the Internet to your offers. To do that, you have to be aware of each of these elements and how they work.
Then, in Chapter 5, you will be told how you can put them all together to make a system that continues to work 24/7 to churn money for you as long as your sites are up. Niche Sites The first thing you want to do is start to create niche sites. A niche site is one website that is targeting a particular product or market segment and is fully devoted to that enterprise. You don’t want a site that sells everything to everyone because buyers will become confused with all the different offers. You want a website that is carefully built to target the type of audience that buys your products or services. How do you do that? Can you control who ends up coming to visit your website? Again, on the Internet, this is a whole lot easier than it sounds. You have to remember that the #1 way people get to sites is through the search engines.
Search engines like Google also have immense resources to help you generate copy that targets your niche and will show up as a result in the search when someone is looking for that particular product or service. So, you don’t have to control the person coming to visit your site at all! You just 5 control the copy you put on your niche site and it will control the type of audience that shows up at your door. And, the nice thing about using copy that brings the right audience is that you can hook it up to Google’s Adwords campaign and make money that way too.
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